Custom Printed Promotional Lanyards. Choosing the right and efficient promotional item can be a tough decision. It has to be effective, attractive, and at the same time, it must not be too costly. It must be something that your prospective customers will use every day. A promotional item will be useless if your target customers don’t have any practical use for them. It must also have the highest chances of exposing your brand logo to more people. This makes promotional lanyards one of the most popular and effective promo merchandise for both big and small businesses. Promotional lanyards are functional and provide high exposure for your company name and logo when worn. It is a practical promotional item, not too fancy, but still gives you the desired results. You can issue custom printed promotional lanyards with your company logo to your hardworking employees. They will be proud to use it every day when they go to work, giving your brand heavy exposure. It will evoke a sense of belongingness and loyalty in your employees, inspiring them to work harder.