Custom Rotary Screen Printing

Custom Rotary Screen Printing for Continuous Materials

When your brand needs to appear along metres of ribbon, lanyard webbing or printed tape, rotary screen printing is the technique that delivers. At CustomGear, our team uses this specialised process to decorate continuous materials in one smooth, uninterrupted run, so your colour and logo repeat cleanly along the full length. It is purpose built for the kinds of long, narrow substrates that flat printing simply cannot handle with the same speed or consistency.

How Rotary Screen Printing Works

Rather than printing one item at a time, rotary screen printing feeds your material through a rotating cylindrical screen. Ink is applied evenly and continuously as the substrate passes underneath, which means there are no start and stop marks and no visible joins. The result is a seamless, repeating design that looks professional from the first metre to the last. Because the screen rotates in time with the material, the process is remarkably stable and repeatable, even across very large quantities.

Vibrant, Durable Colour

One of the biggest advantages of this method is colour performance. The inks lay down solid and bright, giving you vivid, saturated tones that hold up beautifully against woven and synthetic materials. Once cured, the print bonds firmly to the surface, so it resists fading, rubbing and general wear through everyday handling. Whether your lanyards are worn daily at events or your branded ribbon is tied around gifts and packaging, the colour stays crisp and true.

Built for High Volume

Rotary screen printing genuinely shines when the numbers climb. The continuous nature of the process makes it ideal for large orders where you need thousands of metres printed to an identical standard. Every repeat matches the last, so a lanyard printed at the start of a run looks exactly like one printed at the end. This consistency is invaluable for organisations that reorder regularly and expect their branding to look the same each time.

Ideal Applications

This technique is a natural fit for lanyards, printed ribbon, woven tape, drawstrings and similar continuous goods. It suits corporate identity programmes, conference and event supplies, retail packaging accessories and promotional giveaways where a clean, professional finish matters. If your project involves branding along a length rather than across a flat panel, rotary screen printing is very likely the right choice, and our team is happy to advise on the best material and colour approach for your artwork.

Talk to CustomGear

We take pride in helping New Zealand businesses put their name on quality branded materials that last. Our team can guide you through colour matching, material selection and how your design will repeat, so you know exactly what to expect before we begin. Take a moment to browse this category and see what rotary screen printing can do for your ribbon, lanyards and tape. When you are ready, get in touch with CustomGear and we will help bring your branding to life with vibrant, hard wearing results you can rely on order after order.