Auckland's Leading Supplier of Promotional Products

What Are the Best Promotional Items to Giveaway in Auckland?   

With any company event, promotional items help ensure the event's success. When promotional items are included, interest among consumers and employees is greater. For the best successful event, promotional products should reflect the brand and the event. There's no need to be extravagant; budget-friendly items create a marketing tool that offers the ability to stand out among your competition. The best promotional items for Auckland marketers to capture their audience include:   

• Personalised writing instruments.
• Personalised bags.
• Personalised caps & hats.
• Personalised t-shirts.
• Personalised clothing.
• Personalised desk accessories.

Remember: A brochure in hand is informative, but a promotional product shows the advertiser's loyalty and builds relationships.

Why Are Promotional Products So Important

Promotional products can reach all age groups. Even small, personalised trinkets are welcomed by consumers. Once a promotional item is received, tremendous advertising and brand awareness are built. The loyalty that extends from consumer to an advertiser is powerful as senses are engaged. Both short- and long-term brand recognition is achieved. And each time the consumer uses the item, personal interaction between the brand and the audience occurs. Brands become memorable with a positive impression toward the advertiser.

For advertising, promotional items are essential as they:

• Create a budget-friendly option in advertising that is more powerful than print, TV, and radio.
• Create brand awareness.
• Engages audience.
• Allow brands to go mobile, creating more impressions of the brand.  
• Enthuse audiences towards product launches.
• Create memorable impressions of the brand.

Targeted campaigns with promotional products scale up a company's business. The advertiser goes from being a brand to an active brand among consumers.

When creating an advertising budget:

• Consider where your company is and where you want it to be in the future.
• Outline your sales funnel.
• List overhead costs.
• Outline and set goals.
• Know your competition.
• Create your marketing plan. 

Business growth is essential to your livelihood, and budgets need to be planned. The key is to maximise advertising while staying within the budget's limits.

How Much Do Companies Spend on Branded Promotional Products?

What companies spend is not necessarily what they need to invest. According to top experts, businesses new to the market should invest 15 to 20 per cent of their projected revenue on marketing. As the business grows, the marketing budget should increase. While budgets for companies vary, promotional marketing on any level can't be overlooked. New Zealand's advertising is a 2-billion-dollar industry with New Zealand enterprises consisting of 562,520 businesses and organisations.    

Internet, radio, and TV are effective forms of advertising. However, promotional products are lasting forms of advertising.   

94 per cent of consumers who had received a promotional product can remember the advertiser for as long as two years after receipt.   

Consider what you can afford, maximise it, and engage in forms of advertising like promotional marketing that are proven to build brand awareness and grow business.

Advertising With Promotional Products in Auckland

Logoed products are used at trade shows, conferences and events, marketing campaigns, giveaways, corporate golf days, and as corporate gifts. Auckland marketers choose logoed promotional products due to their positive effect among consumers and their effectiveness in building brand awareness. Advertisers have a budget-friendly advertising approach as practical as radio and TV with promotional products. The cost per impression is cheaper than any other media type and goes much further.

Advertising with promotional products in Auckland creates 24/7 advertising providing advertisers with the marketing lead. Sales are generated, and businesses grow. Advertise with promotional items as much as possible:

• Advertise promotional giveaways on your website.
• Include promotional giveaways in your mailers.
• Provide all attendees of tradeshows, conferences, events, etc., with customised items.
• Have promotional items for contacts and customers at your place of business.
• Personalise gifts for customer and employee recognition days.
• Personalise holiday gifts.

In the office or out- holiday, company event, or employee or customer recognition day, promotional products are the takeaway that promotes your business for long-term results.

• They allow consumers to interact with your brand.  
• They are proven to grow business.   
• They make positive impressions.   
• They are budget-friendly.   
• They build consumer/advertiser relationships.  
• They go mobile.   

Think big, even with the most miniature trinkets. Promotional products are the tool that puts your brand in the minds of your audience.

How do Promotional Products Help Businesses?

Promotional products are marketing tools that:  

• Increase brand awareness.
• Generate robust sales.
• Creates strong consumer/advertiser relationships.
• Offers budget-friendly marketing that is as effective as radio and TV.

Marketing is the backbone of a company. Like Custom Gear, marketers will tell you marketing is on their minds 24/7. The PPAI- Promotional Products Association International has completed extensive studies on consumer effects of promotional products. Studies include brand recall and promotional product relationship to sales growth. Results, such as brand recall for two years among 76.2% of recipients of a logoed product, are impressive. Another survey conducted is even more impressive, concluding that over 90 per cent of promotional product recipients remember the advertiser past two years. Personalised products are the innovation that establishes a brand and builds company growth. They are the tool that keeps marketers in the minds of their audience 24/7.