Metal or plastic? For marketers advertising at an exhibit with tens of thousands of attendees, plastic is the obvious choice for cost efficiency. Both metal and plastic pens have advantages, and both are ideal for marketing. Either choice should be a choice centred around quality. Metal or plastic, consider the following information.
Metal Pens Vs. Plastic Pens
The pen in hand, your logo, and your company with instant brand recognition. Branding with pens is effective and budget-friendly. In addition, the pen is something that is typically a companion of the consumer. One survey conducted by the Promotional Products Association International concluded that 73 per cent of people always carry a writing instrument. The study. also found that 83 per cent of consumers use ballpoint pens daily, many of which are logoed metal pens and logoed plastic pens.
Cost Efficiency
The cost of both metal and plastic pens will depend on the quality level. Typically, a plastic pen will be under $0.50 per pen when purchased in bulk with printing. The cost of a metal pen will be under $1.50 when purchased in bulk with printing. However, for higher quality metal pens, such as Cross, the cost can reach the hundreds.
Events
Expos, trade shows, networking sessions, employees, large workshops, presentations, and competitions. When budget is a factor, personalised plastic pens typically are the choice. Holidays, small-scale corporate conferences, special promotions, etc., personalised metal pens typically are the choice. Consumers enjoy promotional products. Logoed pens tend to keep and used or pass them to others, creating a larger audience.
Logos
Pens typically have a traditional design. The exception? A twisted pen to add character. A pen with gadgets or innovations. Most marketers chose the traditionally styled pen. Typically, both plastic and metal offer marketers the same surface and space for advertising. In addition, you want to consider logo display. Engraving creates a classy look; however, with plastic, the effect is typically not as elegant as on metal. Your logo and how It stands out will help to determine your choice in pen.
Advertising with Logoed Pens
Mailers, signing a deal, employees in the office- each is a time to show the importance of your company with personalised pens. With mailers, inexpensive branded metal pens are an excellent choice as they make an upper scale statement of your company. If the mailer includes thousands of addresses, branded plastic pens are the cost-effective choice. Both tuck nicely into an envelope, and both greet your customers each time used. The flyer is thrown out, but the pen continues to build loyalty. Holidays, loyal customer recognition, employee awards, etc. Upper-scale pens like Cross or Parker logoed metal pens are an excellent choice.
Audience
Consider your audience when choosing branded metal pens and branded plastic pens. When signing contracts, the pen should be a high-quality logoed metal pen and one you may leave in your customers’ hands. For the public, an inexpensive metal or plastic pen is an option for gifts, such as loyal customers, etc. The pen should represent the quality of the business relationship.
Contact Custom Gear NZ for Personalised Metal Pens & Personalised Plastic Pens
For your promotional, logoed plastic pens may be on order. Plastic or metal, Custom Gear NZ offers marketers the styles and class in pens to create a memorable campaign. We provide all major cities like Auckland, Wellington, Christchurch, and Hamilton with fast delivery, with express delivery options. Our in-house graphic designers create logos or use existing logos to produce outstanding results in promotional products. For more information on our products and services for your campaign, contact Custom Gear NZ.