While it is hard to keep up with the changing trends, the year 2021, like many others, has taken us by surprise. We found that the promotional merchandise trends were in a stir last year due to the uncertain situation worldwide after extensive research. Yet, the most sought-after products this year are a mix of utility, design, and innovation.
We have undergone diverse changes in our lifestyles, from staying home-quarantined to leaving the house with masks and protections during this pandemic. Like many other industries, the logoed merchandise industry has also faced risks in these times. Still, with brilliant minds’ efforts, they managed to come up with innovative and simultaneously useful products that are equally valued like the ones back in normal days or even more. The following promotional merchandise trends in NZ in 2021 will surely help the sales soar sky-high.
Hygiene Products
Mankind has learned to adapt to new changes, and last year brought about new debates about what products could be the new essentials in the times to come. Branded merchandise industry did not take a minute to realize the importance of hygiene tools and innovated the world by presenting consumers with some of the very basic and intriguing products that increase brand awareness by are equally beneficial to the consumers well. Having these giveaways along will help people maintain healthy habits. 
- Face masks
- Social distancing beepers
- Screen cleaners
- Touch tools
- Branded paper soaps
Eco-friendly Products
With the ever-changing trends and mindsets, consumers now value products that align with their values as well. We see a bright future for sustainable branded products. So giving away eco-friendly promotional items will not only demonstrate your company’s ethics but also emphasize its credibility, thereby gaining consumer trust. 
- Reuseable coffee cups
- Bamboo fiber lunchbox and drinkware
- Rice husk and cardboard stationery
- Recycled item backpack
Outdoor Products
Knowing the fact what it feels like to be locked indoors, now more people are in the urge to move outdoors to seek some venture and experience nature; therefore, many are heading for camping, picnic, or to the beach. Giveaways that include practical products that people use frequently will help your branding get positive results.
- Frisbees and outdoor games
- Sports equipment
- Pedometers
- Stubby coolers
- Travel equipment
- Sunglasses
Virtual Event Giveaways virtual event giveaways
Event organizers are trying to personalize their conferences by giving virtual event promotional products as they foresee virtual sessions being continued in the future. These giveaways help bridge the gap between the consumer and branding community as these items reflect how a brand treats its consumers.
- Branded notebook with pen holder
- Custom tee
- Custom beanie
- Bluetooth Headphones
Work from Home Products
It is no wonder that work from home accessories is among the major trends in 2021 since many companies have adapted to this mode of working and are looking forward to following the suit in the future. Products that make working at home convenient and less stressful is a priceless gift. 
- Stress buster
- Wireless Charging Mouse Pads
- Private Eye/Ear Webcam Cover
- Bluetooth speakers
- Branded tees
Return to the Office Items
Returning to the office means more attention to hygiene and comfort. Therefore, in addition to basic items like masks and sanitizers, some unique products like “UV Sanitizer Box” that the consumer cannot easily get everywhere will take the brand identity to the next level.
- Mask Keeper Lanyard
- Touch tools
- Bamboo lunch box
- Custom cable tags
Wireless Products
Who wants to be tied up to an outlet in the middle of a call? With the people setting themselves free from cable shackles, and the need to not frequently touch these handheld work tools, the smart marketers focus on wireless product giveaways.
- Wireless Charging Desk Organizer
- Wireless Speaker
- Wireless Keyboard
Retail Brands Decorated
Co-branding with the recognized retail brand increases the company’s awareness and reliability. Since consumers value quality over quantity, partnering with those who have already maintained a good reputation will benefit your brand as well.
- Logoed Parker Pens
- Branded Moleskine notebooks
- Atlantis headwear
New and Latest Items
Everyone likes unique promotional products which they rarely see anywhere. So, new items in the promotional merchandise act as an example of selling like hotcakes as consumers are drawn to them immediately. For the year 2021, the latest items are inspired by the above-discussed trends.
- Mini desk vacuum
- Stubby coolers
- Wearable Blanket