With the advent of e-commerce and social media, the potential for brands to maximise their exposure with promotional merchandise has increased tremendously. By distributing items that bear your company’s logo or message, you can create a lasting impression in the minds of your target audience.
Customised merchandise generates word-of-mouth marketing. When people receive a useful or unique promotional item, they are more likely to tell their friends and family about your brand. Moreover, it is one of the best cost-effective marketing strategies. Compared to other forms of advertising such as TV, radio, and print media, promotional merchandise is much cheaper, and the returns on investment are much higher.
Let’s discuss some of the top-selling branded promotional merchandise items that can help brands achieve maximum exposure and engagement.
Customised T-shirts
Printed T-shirts are an excellent way to promote a brand’s logo, message, or product. The key to creating a successful T-shirt campaign is to make the design unique, eye-catching, and memorable.
For example, the iconic “I love New York” T-shirt is one of the most successful custom promotional merchandise campaigns ever created. These printed T-shirts have been around for more than 40 years and are still popular today.
You can also customise T-shirts with your logo and can give them away at events or sold as part of a brand’s merchandise collection.
Personalised Water Bottles
Customised water bottles are a practical and eco-friendly promotional item that is gaining popularity. They can be used for a variety of events such as
trade shows, and conferences, or as a giveaway for customers who make a purchase. Personalised water bottles with the brand’s logo or message can help increase brand awareness and loyalty.
Customised USB Drives
In today’s digital age, customised USB drives are popular personalised promotional merchandise that can be used to distribute information about a brand, product, or service. Customised USB drives can be preloaded with digital content such as videos, images, or documents that can be easily accessed by customers or potential clients.
Branded Aroma Sets
Branded aroma sets are used daily by people, especially in their homes or offices. Therefore, by distributing these sets, you increase the visibility of your brand every time the recipient uses the set.
Customised Pens
Promotional pens are classic branded promotional merchandise that has been used for years. However, they are still a popular and effective way to promote a brand. Customised pens can be used for events such as trade shows, or conferences, or given as a gift to customers or potential clients.
Customised Tote Bags
Logoed tote bags are a practical and eco-friendly promotional item that can be used for a variety of events such as trade shows, and conferences, or as a giveaway for customers who make a purchase. Personalised tote bags with the brand’s logo or message can help increase brand awareness and loyalty.
Branded Keychains
Custom-printed keychains are popular custom promotional merchandise that can be used to showcase a brand’s logo or message. They can be given away at events or sold as part of a brand’s merchandise collection. Branded keychains are a great way to increase brand awareness as they are practical item that is used every day.
Customised Stickers
Customised stickers are a fun and inexpensive promotional item that can be used to promote a brand’s logo, message, or product. Stickers can be given away at events, included in orders, or used as part of a social media campaign.
Promotional merchandise in New Zealand
Promotional merchandise can help you maximise your brand’s exposure by increasing visibility, being cost-effective, creating customer loyalty, building brand recognition, and generating word-of-mouth marketing. Therefore, if you want to maximise your brand’s exposure, it’s high time to take action and invest in promotional merchandise.