As the winter season approaches, everyone wants to stay warm and stylish. With so many fashion trends out there, it can be overwhelming to find something that stands out. However, one trend that has been taking over winter fashion in recent years is personalised clothing.
From jackets to sweaters, personalised clothing has become increasingly popular and for good reason. Not only does it allow you to express your individuality, but it also offers branding opportunities, is sustainable, has emotional value, and has been popularised by social media.
In this blog, we will delve into how customised clothing is taking over winter fashion in four points, complete with examples and statistics. So, if you’re looking to step up your winter fashion game, keep reading! 
Individuality and uniqueness
Personalised clothing allows people to express their individuality and stand out from the crowd. It’s not just about staying warm, but also about making a statement. People want to wear something that represents them and their personality. In fact, a survey by Deloitte found that 36% of consumers are interested in purchasing customised products, including clothing.
Customised clothing can be anything from embroidered names on jackets to unique designs on sweaters. This level of customisation allows consumers to have a truly unique winter wardrobe that no one else has.
The power of branding
Branded logoed clothing is not just popular with individuals, but also with businesses. Companies have realised the potential of using personalised clothing as a branding opportunity. Printed clothing can be a great way to promote a business, increase brand visibility, and create a sense of unity among employees.
For example, a company could give out branded sweaters to employees to wear during the winter months. This not only keeps them warm but also promotes the business when they wear it outside of work. It’s a subtle yet effective way to get the
company name out there.
Sustainability
Another reason why custom-printed clothing is taking over winter fashion is sustainability. With more people becoming aware of the impact of fast fashion on the environment, there has been a shift towards more sustainable options. Promotional clothing can be a great way to reduce waste and create a more sustainable wardrobe.
For example, instead of buying a new jacket every winter, you could invest in a personalised jacket that will last for years. It’s a more sustainable option that not only reduces waste but also saves money in the long run.
Emotional connection
Branded logoed clothing can also create an emotional connection between the wearer and the garment. When you wear something that is unique to you, it can evoke positive emotions and memories. For example, a sweater with your favourite sports team or band logo can bring back memories of an exciting game or a memorable concert.
This emotional connection can also extend to branded promotional clothing that has sentimental value, such as jackets with family crests or sweaters with special dates and names. It adds a personal touch to winter fashion, making it more
meaningful and special.
Social media influence
Finally, social media has played a significant role in the rise of personalised clothing. With platforms like Instagram and TikTok, people are constantly exposed to new fashion trends and styles. Personalised clothing is no exception. Influencers and celebrities often wear personalised clothing, and their followers are quick to follow suit.
The rise of social media has also made it easier for people to find and purchase personalised clothing. With just a few clicks, you can order a customised jacket or sweater online and have it delivered straight to your door.
Personalised Clothing in New Zealand
Custom-printed clothing is taking over winter fashion for several reasons. It allows people to express their individuality, offers branding opportunities for businesses, is more sustainable, and has been popularised by social media. Whether you’re looking for a unique winter wardrobe or a way to promote your business, personalised promotional clothing in New Zealand is the way to go.