Customised products serve as a tangible reminder of a brand, and when done right, can generate significant buzz and engagement. But with so many different promotional products on the market, how do you know which ones will truly catch the eye of consumers?
Cracking the consumer psychology behind branded logoed products is essential for any brand looking to make an impact. By understanding what motivates consumers and what makes a product stand out, you can create promotional items that truly resonate with your target audience.
Whether you’re looking to boost your visibility at trade shows and events, or simply want to give your loyal customers a special thank you, our range of custom promotional products has got you covered.
Pens: A Classic Promotional Product That Still Works
Pens have been a staple of promotional product offerings for years, and for good reason. They’re practical, useful, and can be customised to suit a
brand’s unique style and message. In fact, according to a recent study by the Advertising Specialty Institute (ASI), promotional pens are the most commonly-owned custom-made product, with 50% of consumers owning at least one.
But it’s not just about the sheer number of promotional pens out there – it’s about the impact they can have. The same ASI study found that 73% of consumers use a promotional pen at least once a week, and over 80% keep them for over a year. That means your brand’s message could be seen on that pen countless times over the course of a year.
There are also opportunities to get creative with promotional pens. For example, luxury pen brand Montblanc offered personalised engraving on their pens as part of a promotion, which allowed consumers to create a truly unique product that reflected their personal style.
Drinkware: A Functional and On-Trend Option
Drinkware has become increasingly popular as promotional items in recent years, thanks in part to the rise of eco-friendly options like reusable water bottles and coffee cups. In fact, the same ASI study found that drinkware is the second most commonly-owned promotional product, with 47% of
consumers owning at least one.
But it’s not just about being environmentally friendly – drinkware can also be a stylish and functional accessory. For example, Starbucks launched a range of branded ceramic mugs that featured unique designs and patterns, making them a desirable product beyond their practical use.
Tech Products: A High-End Option That Makes an Impact
Tech products like USB drives, power banks, and wireless chargers are a great way to make a big impact with promotional products. These items tend to be higher-end and can offer a lot of value to consumers, making them an effective way to build brand loyalty.
According to the same ASI study, tech products are the third most commonly-owned promotional product, with 34% of consumers owning at least one. And these items tend to be used frequently – the same study found that 69% of consumers use a promotional USB drive at least once a week.
But it’s important to remember that not all tech products are created equal. Brands that invest in high-quality, reliable products are more likely to make an impact with their promotional items. For example, Apple has offered customised engraving on their iPods and iPads as part of a promotional campaign, which allowed consumers to create a truly unique and high-end product.
Promotional products in New Zealand
Custom-made products offer a blank canvas for your brand to showcase its visual identity and messaging, all while fostering a sense of community and belonging among your consumers. So why not give it a try and see how promotional products in New Zealand can help you crack consumer psychology and catch the eye of your target audience? Reach out to us today to explore more.