The Covid pandemic has taken its toll on training. Lockdowns, slowdowns, getting back into the daily routine. It takes time. With fingers crossed, we’ll be back to training this spring. With time on most of our hands, now is the time to get a jump start in planning your activewear…
Out of this world, one of a kind, nothing else like it. Each is a saying for something unique. As a whole, consumers love promotional products. In marketing, a unique item can put the marketer in the advertising lead. Your first thought of a unique product may be blank, but…
Promotional products that are sure winners tend to create a successful campaign. Branded merchandise is long past the days of a selection of two or three items. Today, promotional products are available for every industry in every category. However, like yesterday, those tried-and-true products are known to create a more…
When humour is incorporated into promotional products, consumer reaction is upbeat. Stats show that over 80 per cent of consumers claim they form an immediate sense of loyalty to the advertiser when a promotional product is received. A humourous personalised product and dedication also turn to a sense of friendship…
Your information organised, your stationery and products outlined, the font for each, the company logo, company colours, slogans, and messaging. It is what shows your company’s identity. That is the purpose of a branding kit. Branding kits are used to provide an understanding of your company. Legal and licensing information,…
Knowledge of consumer attitude helps to sell. Marketers that know their target audience’s purchasing behaviour have the advantage of creating an effective campaign. Your logo, your brand, It is how consumers recognise and relate to your brand and products. Among consumers, your logo speaks its language. Consumers perceive a brand’s…
T-shirts, singlets, caps & hats, of all seasons, summer is one of the best to promote. Personalised merchandise and apparel are top of the list among consumers. Branded apparel is tried-and-true favourites with the apparent being t-shirts, caps & hats. While traditional apparel is always a sure winner, marketers today…
The business may be at an all-time low during the Covid pandemic. While advertising methods are available, the methods don’t seem as effective in keeping communications open. The key during Covid is to advertise with promotional products that are Covid Safe. Promos like drink bottles serve the purpose and can…
The clencher, a tote bag that gains immediate acceptance. The style looks good, the graphics are perfect, yet there needs to be something more. Custom Gear offers the following suggestions to create branded conference tote bags that build long-term brand awareness. Pockets Inside or out, pockets add to the convenience…
Metal or plastic? For marketers advertising at an exhibit with tens of thousands of attendees, plastic is the obvious choice for cost efficiency. Both metal and plastic pens have advantages, and both are ideal for marketing. Either choice should be a choice centred around quality. Metal or plastic, consider the…