Trade shows offer an excellent opportunity for businesses to showcase their products and services, but the competition is always fierce. If you’re looking for a way to make a lasting impression, then you might want to consider a simple yet powerful tool that can help you stand out from the crowd: personalised pens. With a little creativity and ingenuity, these unassuming writing instruments can become a powerful branding tool that can help you win over the masses.
So, if you’re ready to take your trade show game to the next level, let’s dive into some of the best promotional pen ideas out there.
Get Creative with the Pen’s Design
The design of your pen can make a big impact on its appeal. Rather than going for a standard design, consider something unique and eye-catching. You could opt for a pen in your brand’s colours, logo, or even a pattern that represents your business.
Add a Personal Touch
Personalisation is key when it comes to making a pen stand out. You could add a person’s name or initials, or even a message that resonates with your target audience. This could be something inspirational or motivational, or simply a fun message that makes people smile.
Offer a Variety of Colours
One way to make your printed pens more appealing is by offering a variety of colours. Not everyone likes the same colour, so having a range of options means there’s something for everyone. You could even have different colours representing
different messages or products.
Make Your Pens Interactive
Interactive pens are a great way to engage people at trade shows. You could have pens with different buttons or features that people can play with. For example, a pen with a built-in flashlight or stylus could be a hit with tech-savvy attendees.
Create a Pen Holder or Case
This could be something as simple as a small box or something more elaborate like a custom-designed holder. Not only does this make your promotional pens more visually appealing, but it also makes them easier to distribute.
Offer a Limited-Edition Pen
Creating a limited-edition pen can be a great way to generate excitement and interest in your business. You could have a pen that’s only available at the trade show or one that’s only available for a limited time. This can encourage people to visit your booth early to get their hands on one.
Partner with Another Business
Partnering with another business to create a personalised pen can be a win-win situation. You can split the costs of production and marketing, and you’ll both benefit from the exposure. Plus, you can offer something truly unique and memorable by combining your brands in a creative way.
Make Your Pens Eco-Friendly
Consider making your pens from sustainable materials or offering a refillable option. Not only does this show that your business cares about the environment, but it can also attract attendees who are looking for sustainable options.
Have a Giveaway or Contest
A giveaway or contest can be a great way to generate interest in your printed pens. You could have people fill out a survey or provide their contact information in exchange for a pen. Alternatively, you could have people take a photo with your pen and post it on social media using a specific hashtag for a chance to win a prize.
Use Your Pens as a Business Card
Rather than handing out a traditional business card, consider using your customised pens instead. You can include your contact information on the pen or have people scan a QR code to learn more about your business.
Personalised Pens in New Zealand
At Custom Gear, we offer a wide range of customisable pens that can help you make a lasting impression on your audience. Contact us today to learn more about our products and services and to see how we can help you win over the masses with personalised pens in New Zealand.