The world of New Zealand Brand Uniforms is complex and wonderful. Uniforms are the things that make your customers feel comfortable- like they’re in a familiar place around trustworthy people. The right uniform can make or break a business.

But what makes a good uniform? Why are some uniforms more recognisable, and how do they contribute to their company’s image?

Today, we’ll be looking at a couple of logoed uniforms from across New Zealand and discussing why they’re so memorable.

Woolworths NZ

Woolworths is New Zealand’s biggest retail employer. With over 18500 employees, you’ve most likely known someone who worked at a Woolworths at some point. And why not? It’s a great store with everything you and your family need to get by at affordable prices.

And how about those uniforms? They’re not exactly spiffy, and they don’t exactly scream- ‘business,’ but they’re not too pushy either. Woolworths employees look like ordinary people.

If you’re looking for a uniform that gives off a warm and welcoming air and lets you know that you’re in the right place, you’re looking for a uniform like the ones at Woolworth’s.

Air New Zealand

Air New Zealand is an iconic feature of our little island nation. Since the Hobbit safety video, it’s become an internationally renowned symbol of New Zealander hospitality and pride, and their uniforms reflect that.

Air New Zealand’s uniforms are clean, respectable, and oh-so sharp. Flying with Air New Zealand feels more like flying with a high-class hotel staff on-hand.

Air New Zealand wants to present itself- through its logoed uniforms- as a classy and efficient company- and it does just that. People always come off an Air NZ flight thinking- ‘How sharp those flight attendants looked.’ The whole ensemble lets you know they care about their business and their clients.

UPS

UPS really should be cheating, but since no one’s told us no, we decided to throw it in here. It’s not a New Zealand company, but the uniform would be recognised by most New Zealanders.

With its toned-down, utilitarian brown pants and short-sleeved shirts, UPS lets its customers know that it has a job to do, and it’s doing it. There’s no messing around on a UPS uniform.

And the uniform matches the company’s goals. UPS wants to be a swift, efficient way to ship packages, so it’s picked a smart, efficient way to announce its drivers. It’s a great psychological effect that matches the company.

The Warehouse

Just like with UPS, The Warehouse wants you to know that you’re around a group of professionals- retail professionals, that is.

The warehouse’s uniforms draw on the rustic department store uniforms of old, giving customers the feeling that they’re in a recognizable, homey environment. Customers who shop in The Warehouse are always sure that an employee can help them.

If you’re looking for a uniform that says- ‘I’m here to help,’ the warehouse is an excellent example of what uniforms can do for any company.