Using promotional products is a great way to increase the visibility into your automotive business in New Zealand. Fortunately, you have many products that fit the bill as a great way to expose your brand and log to thousands of people. Even if you do not have a lot of money to invest, there are inexpensive options like air fresheners. And, if you want to capitalise on what’s hot right now, you can always place your brand on some hand sanitiser. There are many different ways you can use promotional products to advertise your automotive business.
Car Air Fresheners
If money is tight and you do not have a lot to invest in promotional products, you cannot go wrong with car air fresheners. Inexpensive, you can place your logo and brand on air fresheners and hand them out at your automotive shop. One word of caution – make sure you pick a good scent! Don’t place your brand on an air freshener that only makes people cringe!
Tyre Gages
These are a great idea because it shows your customers that you care. Give them a tool that they can keep in their car and use it to take care of their car. Not only are you helping people, but you are also driving business to your shop. If someone uses your tyre gage, he might realize he has a leak in his tyre, and he could come to your automotive shop for help fixing or replacing the tyre that has a leak.
Ice Scrapers
Ice scrapers are another tool that people appreciate. On a cold, snowy day, your ice scraper can be the difference in someone being able to safely drive his car. Helping people take care of their cars might seem contradictory to the needs of running an automotive business, but it is not. Show people you care about them and their vehicles, and they will be more likely to trust you to take care of their vehicles. Trust is important in the automotive industries, as there are some unsavory mechanics who take advantage of clients. Show people that you are better than that!
Hand Sanitiser
This is a great way to capitalise on the current global pandemic. Everyone needs hand sanitiser! People are keeping small bottles in their cars so they can sanitise in between shopping trips. Put your brand on some sanitiser, and use that to promote your business. This is another way to show you care, as branding your company on a product that promotes health and well-being is always a good business strategy.
Thermos
A quality thermos will last years. If you invest your budget into branding thermoses, you can see your brand and logo around for many years. People use thermos all of the time in their vehicles, as they commute to work, or just on shopping trips around town. Be the reason someone can have that warm cup of coffee hours after it was first brewed.